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The fatherhood field is changing. A new phenomenon is emerging in US, the land of unlimited confidence and enterprise. A grass roots community of fathers on-line is starting to campaign for social change. We’ve had campaigners, and we’ve had fathers on-line, but not the two together. And there is another significant new development to support this – money is coming into fatherhood. Dove, Lego, Kia, Esquire, Best Buy, Hasbro, Netgear are all after fathers. The “dadvertising” around the 2015 Super Bowl (dubbed #daddybowl) will mark a turning point in the history of 21st century fatherhood. I have waited and wished for this moment for 10 years and in San Francisco this month at the Dad2.0 Summit, I saw it. Better than that, I was part of it!

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